Hey there! Welcome.
Thread & Stack is a creative studio that builds connection.
We help founders build brand marketing campaigns that hit differently - because they started deeper.
AI & Technology
Brand & Identity
Activations
Content & Design
True Voice
A unique, living voice.
Founder aligned!
Channel Playbook & Toolkit
Leadership Voice Extraction
Tone Pillars & Spectrum
Threadwork
Acquisition + Retention Strategy
Evidence vs. Assumption
Journey Map & Funnel Clarity
Data-Driven Insights
Brand Therapy
Refresh, renew, expand or repair.
Audience Lens
Rebrand or Refresh
Brand Expansion
Fractional
Senior strategy, minus the overhead.
Cost-Smart Flexibility
Embedded Expertise
Hands-on Implementation
Want help with a short term project?
Activations & Campaigns
Great campaigns don’t just grab attention — they spark connection.
I design activations that put people, not platforms, at the centre. From concept to execution, every touchpoint is built to resonate with real behaviours, not just algorithms.
Fixing the trajectory of your AI & Agentic set up
Concious AI Strategy
Tools like ChatGPT, Perplexity, Claude, Notebook LLM and Gemini are a superpower!
But... they are also unpredictable.
Even with the best prompt and context engineering in the world - these are still third party platforms with third party priorities.
Sure, early adopters always face the rough and tumble - but many of the most innovative companies are now seeing performance plateaus, diluted audiences, and content that feels like the human voice has been replaced.
That’s why my framework centres human creativity, curiosity, and connection.
Hey I'm Brendan, let's have a call!
Hey, I'm Brendan
In both B2B, and B2C arenas, I've seen what happens when companies find the courage to tell their real stories.
That’s why I’ve obsessed over frameworks and methods to holistically understand where you’ve been, where you are going, and the data points along the way that unlock real value.
Because you, and your company's story is writing itself.
It’s happening right now—in every decision you make, every customer you serve, every time you show up - good or bad.
Let's face that truth, take the bull by the horns and show up for the people that matter - our audiences, our customers - our people.
Our Strategy Newsletter
Stacked
Behaviours
Ideas at the intersection of strategy, storytelling, and human psychology. Stack the deck with sharp insights into human behaviour.
True Voice
A unique, living voice.
Founder aligned!
Channel Playbook & Toolkit
Leadership Voice Extraction
Tone Pillars & Spectrum
Threadwork
Acquisition + Retention Strategy
Evidence vs. Assumption
Journey Map & Funnel Clarity
Data-Driven Insights
Brand Therapy
Refresh, renew, expand or repair.
Audience Lens
Rebrand or Refresh
Brand Expansion
Fractional
Senior strategy, minus the overhead.
Cost-Smart Flexibility
Embedded Expertise
Hands-on Implementation